--- title: 3 Tips to Improve Your Blog Now description: 3 Tips to Improve Your Blog Now image: http://images.kw.com/shared/blog/blog-earth-mouse.jpg --- [![Keller Williams](https://534101.hs-sites.com/hs-fs/hubfs/KellerWilliams_Prim_Logo_RGB.png?width=733&name=KellerWilliams_Prim_Logo_RGB.png "Keller Williams")](http://blog.kw.com/) ### 3 Tips to Improve Your Blog Now *Feb 21, 2010 8:06:28 AM* - [Tweet](https://twitter.com/share) ![](http://images.kw.com/shared/blog/blog-earth-mouse.jpg) From Guest Contributor: Mariana Wagner, Realtor® - Broker – Trainer – Coach, Wagner iTeam at Keller Williams Hope Realty, Colorado Springs, Colorado If you are a real estate blogger, you will always be inundated by things that you “should” be doing with your blog. This can be quite overwhelming! So, let’s just break it down to 3 things that you can do – right now – to improve your real estate blog.   **1.** **Calls to Action** Does your blog have a call to action? Just like your website, your BLOG should also make the best out of using “calls to action” to capture more business. - Place a link to your IDX and CMA at the bottom of each blog post. - Place a link to your IDX and CMA in the top section of your sidebar. If your blog does not have a built-in IDX system, then link over to the IDX page on your website. Need an IDX provider? Consider using Wolfnet, Diverse Solutions or 1ParkPlace.   **2.** **Maximize your Social Media Profiles** Most real estate agents have a profile on Facebook, LinkedIn and Twitter. Make the most of these sites by linking to your blog in the profile section. Also, consider adding your RSS feed to these sites. - For **Facebook**, add your Blog RSS feed to the notes page of your business fan page. (Adding it to your personal profile may be a violation of [Facebook’s Terms of Service](http://www.facebook.com/home.php#%21/terms.php?ref=pf).) - Read More: [How to Import Your Real Estate Blog into Your Face Book Fan Page Notes in 10 Easy Steps](http://mykwblog.wordpress.com/2010/02/08/how-to-import-your-real-estate-blog-into-your-face-book-fan-page-notes-in-10-easy-steps/) - For **LinkedIn**, Add your Blog RSS feed to your profile page. - Read More: [How to Import Your Blog to Your Linked In Profile in 10 Easy Steps](http://mykwblog.wordpress.com/2010/02/08/how-to-import-your-blog-to-your-linked-in-profile-in-10-easy-steps/) - For **Twitter**, consider using a service like [TwitterFeed](http://twitterfeed.com/) to automatically update Twitter whenever you publish a new blog post. - **Make sure that your auto-posts are not your **only** posts on Twitter. Twitter only “works” as a business tool when your auto-posts are used as a supplement to your human, one-on-one interactions.*   **3. Write TO Your Target Audience** You have a much better chance at getting “found” when you know who you want to FIND you. Your audience could be: - **geographic** (ex: neighborhood, town, school district), - **demographic** (ex: first time home buyer, first time seller, empty nester), - **property type** (ex: condos, tri-levels, land, luxury) and/or - **market of the moment** (ex: foreclosures, bank owned) Consistently write your blog posts addressing their wants, needs and concerns. This will earn you the title of expert – and you will become the go-to person for your target audience (and Google!). *Remember: It’s always better to be a big fish in a small pond.* If you can implement these three tips NOW, you will be many, many steps ahead of your competition and on your way to an even MORE successful real estate blog … and career! *Mariana Wagner, Realtor® - Broker – Trainer – Coach* *Wagner iTeam at Keller Williams Hope Realty Colorado Springs, Colorado* *Find Me: [www.MarianaWagner.com](http://www.marianawagner.com/)* *Our Blog: [www.ColoradoSpringsRealEstateConnection.com](http://www.coloradospringsrealestateconnection.com/)*     ### Subscribe to the KW Blog Search the KW Blog Search the KW Blog ### Recent Posts ### Related Posts Search the KW Blog [* *](https://www.facebook.com/KellerWilliamsRealty) [* *](https://twitter.com/kwri) [* *](https://www.youtube.com/user/kellerwilliams) [* *](https://www.linkedin.com/company/keller-williams-realty-inc) [* *](http://blog.kw.com/rss.xml) [![Keller Williams Blog](https://534101.hs-sites.com/hs-fs/hubfs/KellerWilliams_Prim_Logo_RGB.png?width=733&name=KellerWilliams_Prim_Logo_RGB.png "Keller Williams Blog")](http://blog.kw.com/) Keller Williams Realty, Inc. is a real estate franchise company. Each Keller Williams office is independently owned and operated. Keller Williams Realty, Inc. is an Equal Opportunity Employer and supports the Fair Housing Act. Copyright© 1996 to 2015 Keller Williams Realty, Inc. Terms of Use | Privacy Policy | DMCA | Fair Housing | Outfront | Careers