--- title: 10 Ways to Win Clients with Video description: 10 Ways to Win Clients with Video image: https://534101.hs-sites.com/hubfs/youtube_icon.png --- [![Keller Williams](https://534101.hs-sites.com/hs-fs/hubfs/KellerWilliams_Prim_Logo_RGB.png?width=733&name=KellerWilliams_Prim_Logo_RGB.png "Keller Williams")](http://blog.kw.com/) ### 10 Ways to Win Clients with Video *Aug 4, 2011 12:44:51 PM* - [Tweet](https://twitter.com/share) By John Paul Lewis, Director of Media Production, Keller Williams Realty International According to an article on Mashable.com, 73% of homeowners are more likely to list with a realtor using video, yet only 12% of agents have a YouTube channel. If you haven’t already, there is still a huge opportunity to bring video into your business and use it to get your unfair share of the market. Here are 10 tips to get you started: **TIP #1:** **Know Your Goal** You can essentially do 5 broad types of video in your real estate business: • **Branding videos** – Show your Unique Value Prop, Client Testimonials, etc. • **Buyer Videos** – use video to show house to remote clients, use to shed light on inspection issue • **Seller/Listing Videos** – market the house; virtual tour on steroids • **News/Industry Videos** – Real estate how to’s, hot topics, tips for buyers/sellers • **Community/Lifestyle Video**s – Offer info on neighborhood, community, niche that you specialize in serving **TIP #2: Know Your Brand** – video will bring your brand to life; know your colors, style, tone before you start filming; you don’t have to use beautiful or expensive graphics; keep it simple and supportive of your brand. **TIP #3: Don’t just make a commercial** – people want value on the web, not advertising; at least offer a valuable tip or testimonial if you do a “commercial” **TIP #4: Provide Value **– Give the viewer something they can use immediately or answer a question/pain/fear they have; make it topical, timely, applicable **TIP #5: Keep it short and sweet** – most web videos should be 3 min or less. And video is shareable, don’t ever be negative. It’s out there forever, even if you take the video down. **TIP #6: Learn and Use YouTube** – there are a variety of solutions designed for real estate agents but YouTube is a great, and more importantly FREE, place to start. **TIP #7: Tag and Embed your videos** – this will help with SEO and getting your video seen (see #6) **TIP #8: Interact with your viewers** – video is social media so comment and share with your fans; You can use video to ask great questions or get a dialogue started on Facebook or Twitter. **TIP #9: Get Your Clients involved** – have your favorite clients offer a buyer/seller tip on video and give a testimonial at the same time. Document your reputation through video – NAR stats prove year after year that the agents local reputation matters most to homeowners – film these at the closing table, don’t “fake it”. **TIP #10: Keep it simple and cheap** – don’t spend money until the videos are making you money; just like any other technology, video can get expensive quickly; hold your money/effort accountable to bringing you business. **Tip #11: We added one in for good measure.** The Kodak PlayTouch is an affordable handheld camera that makes your video and sound look professional! Just be sure to purchase the microphone accessory to pin to people you're filming - the sound quality is excellent. **![](http://s.ytimg.com/yt/img/pixel-vfl3z5WfW.gif)Bonus Tip!: Just one more, I promise! Start a YouTube account and subscribe to the [www.youtube.com/kellerwilliams](http://bit.ly/ns7GmU) channel today! There’s tons of free content already created for you to share, post and customize on your Blog, Social Networks and Websites. ** ### Subscribe to the KW Blog Search the KW Blog Search the KW Blog ### Recent Posts ### Related Posts Search the KW Blog [* *](https://www.facebook.com/KellerWilliamsRealty) [* *](https://twitter.com/kwri) [* *](https://www.youtube.com/user/kellerwilliams) [* *](https://www.linkedin.com/company/keller-williams-realty-inc) [* *](http://blog.kw.com/rss.xml) [![Keller Williams Blog](https://534101.hs-sites.com/hs-fs/hubfs/KellerWilliams_Prim_Logo_RGB.png?width=733&name=KellerWilliams_Prim_Logo_RGB.png "Keller Williams Blog")](http://blog.kw.com/) Keller Williams Realty, Inc. is a real estate franchise company. Each Keller Williams office is independently owned and operated. Keller Williams Realty, Inc. is an Equal Opportunity Employer and supports the Fair Housing Act. Copyright© 1996 to 2015 Keller Williams Realty, Inc. Terms of Use | Privacy Policy | DMCA | Fair Housing | Outfront | Careers