---
title: MCAs lay the foundation for a powerful, productive and profitable year ahead
description: MCAs lay the foundation for a powerful, productive and profitable year ahead
image: http://blog.kw.com/wp-content/uploads/2012/02/MCA_GroupShotforWeb1.jpg
---

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### MCAs lay the foundation for a powerful, productive and profitable year ahead

*Feb 11, 2012 5:13:09 AM*

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**MCAs lay the foundation for a powerful, productive and profitable year ahe****ad**

Family Reunion kicked off with a high energy and strong leadership on Friday, Feb. 10 during the MCA Workshop. Welcomed by music and accolades for making 2011 a winning year, nearly 500 Keller Williams Market Center Administrators (MCAs) tapped into powerful training, education and inspiration to fuel the market center’s success in 2012.

Focused on providing hands-on, content-rich information and training, MC Angels as well as top Keller Williams leadership, including **Sharron Gibbons, Vice President of MCAs** and **John Davis, KWRI's Vice President of Growth**, took to the stage to review the initiatives that will impact the year ahead.

- **Bruce Virgil**, from the Keller Williams Realty International Support Center introduced key updates on WinMORE, Market Center Technology and the Broker Dashboard.
- **Anthony Azar**, president of the Strategic Alliance division, discussed key trends in short sale opportunities and the actions MCAs can take to ensure their agents are receiving short sale leads from the large lending institutions.
- **John Davis**, KWRI's Vice President of Growth and **Shelley Gonzalez, **Regional Operations Manager for Greater Heartland and Mid-American, then took the stage review Growth Goals for 2012 and the leadership role MCAs play in influencing market center performance, profitability and growth!

Congratulations to Minerva Gaspar, Downey-Pico (Calif.) market center, Winner of Mo Anderson’s 2011 MCA Recruiting Award.

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