Buyers and sellers each present their own unique challenges and opportunities for real estate agents in a market that is struggling to hold an identity. While a lot of what agents experience with buyers and sellers is dependent upon the market of the moment, advances in technology and the subsequent availability of information to consumers has led to new challenges for agents.
Let's take at look at three opportunities with buyers.

Opportunity 1: Create value and cement relationships

When buyer agents spend more time with their clients they have a great opportunity to cement relationships with their buyers and source them for repeat and referral business.

Opportunity 2: Create high standards with buyers

By creating high standards with the type of buyer an agent will work with, nailing down the buyer consultation by committing to consistently practicing the necessary scripts and dialogues, and planning on getting rid of most of the buyer leads that do not qualify as “A” buyers, an agent will have more buyer business than they know what to do with.

Opportunity 3: Help buyers make better decisions

If an agent has a clear understanding of their buyer’s big why, they will be able to guide them through the buying process in a way that suits them individually. Too often, buyers lose sight of their big why because they get caught up in the hustle-bustle of the market. Clarifying their reasoning for wanting to buy a home will help the agent to close the right deal faster and help the buyer feel like they have made a good decision.

The information in this article is from the 3L Blueprints: Leads, Listings, Leverage eBook. Download your FREE copy from KellerINK today to read more.