At the State of Your Company presentation this morning at Family Reunion, Keller Williams Realty CEO Chris Heller and President John Davis energized the 15,000 attendees who gathered from all over the world to attend the industry’s leading training event, Family Reunion.

The focus was on associate record gains in productivity, profitability and profit share. "It’s your passion, your commitment, your performance, that motivates and challenges us. You’re a rocket. And we’re just happy to be along for the ride,” Davis said. “You’re the best business partners in the world.” The crowd enthusiastically agreed. In 2015, KW associates increased closed volume by 24 percent, closed 19 percent more units and earned 24 percent more income than they did in 2014. And don’t forget that 2014 was a record-breaking year as well. 

Reminding associates that Keller Williams Realty was built to succeed not only in good times but in bad, the question about when to expect an inevitable market shift was addressed. “We’re built to expand market share when others contract,” Heller said. 

“Market shifts sound scary,” Heller said. “Especially when you consider that with our growth over the past five years, a lot of our associates have never been through a downturn.” Fortunately, many Keller Williams associates have experienced a market shift and survived to tell the story – including Heller and Davis, who collectively have experienced five market shifts during their careers. How did they do it? By following the Keller Williams models and systems, which were designed to help agents thrive in down markets. 

Setting the stage for everyone to achieve the best year of their career, Heller and Davis focused on local markets and expanding market share. As an example of how top agents across the company are taking their businesses to new heights at Keller Williams, they showed a video featuring some of OutFront’s recent Head-Turners, who collectively closed $500 million in volume in 2015. “That’s $500 million in additional market share for their market centers,” Davis said. 

Throughout the four-day Family Reunion event, associates have the opportunity to select from more than 200 breakout sessions where they will further enhance their market survival skills and prepare themselves for any market condition. “Real estate is all about opportunities,” Heller said. And there has never been a better time for associates to seize them.