Video Marketing
Keller Williams associate Helen Keit has more than 35 years of experience in real estate. During her career so far, Keit and her six-person team have collectively sold more than 2,000 properties. The Keit Team’s hard work has not gone unrecognized – they were recently ranked as a top-producing team in the Queens/NYC market in the REAL Trends 2016 America’s Best Real Estate Agents list.
What does Keit believe the key to her success is? “It’s multifaceted,” she says in OutFront Magazine. “Experience has certainly taught me to be a better agent. I am constantly assessing the market, changing with it and challenging myself to stay on top of the game. You do it over time, and you always want to have a wide base when you carve out your specialties. I believe in order to give the best and most informed service, you have to be well-versed and own your niches.”
As a Certified Senior Advisor (CSA)® as well as a Seniors Real Estate Specialist (SRES)®, a Certified Relocation Professional (CRP)®, a Global Mobility Specialist (GMS)® and a Certified Luxury Home Marketing Specialist (CLHMS)®, Keit has created quite an arena of niches.
“That is the beauty of Keller Williams,” Keit says. “I’m always learning and growing, which is why Keller Williams is so well-suited for all agents. The company helps keep us all current and in front. In 2016, we sold 76 properties and earned $31 million in sales. This year we’re going to end up with 85 properties sold, and $36 million in sales.”
Landing Listings With KW Video
In 2015, a near $3 million property listing became available after unsuccessfully being on the market for a year. There was heavy competition for the listing, which Keit ultimately ended up landing. She attributes the use of KW Video to helping her seal the deal. “Most agents in Queens don’t belong to a luxury division, so I’m already set apart with Keller Williams Luxury Homes International. But creating a video is what gave me the edge,” Keit says.
“The sellers were very professional and interviewing at a high level of scrutiny. I personalized and sent two KW Videos – one about the worldwide network of KW agents, and the other about KW marketing key points. The sellers were looking to find something that set an agent apart; these videos spoke to that.”
Keit not only got the listing, which was the highest selling property at the time, she ended up closing 
on the house, which happened to be the most expensive property listed in Queens to date. “The brand value of the KW Videos has a powerful effect on my clients,” Keit says. “In the luxury home market, I believe the videos are appealing because of their quality. When done right, a video listing is nearly as powerful as seeing the property in person and has the ability to attract nonlocal buyers.”
Keit explains that listings in her area that are priced for $1.2 million to $5 million tend to sell a little slower, while lower-priced properties move more quickly. So to get a $3 million listing and sell it as quickly as she did was a testament to the power of using video in her listing presentation and marketing efforts.
“We are always talking about our agent toolbox and ways to improve and add to it. We look for innovative ways to market our businesses and properties, and ways to bring what we’re doing to the public. These videos are a fantastic solution to that discussion,” Keit says
Yes, YOU Can Make a Video
“Using the KW Video app was so easy to use that I floored myself,” says Keit. “I have an MBA in marketing and management, but believe me, I am not very tech savvy! That I can do these videos should tell you how easy it is.” Keit has been using KW Video for a few years now and says they allow her to do something simple and current. They offer an opportunity to connect with her sellers on a new level.
Create your own custom listing video and wow your clients today! Learn more by clicking the image below.
