Digital Marketing

KW associates who have activated their KW Websites know that Placester is agent-friendly, easy to set up and streamlines how they build their brand online. Plus, unlike other website tools, Placester offers great-looking, responsive (mobile-ready) design and search right out of the box. Drive more traffic to your website with these digital marketing tips from the experts. You have set up your website and the question now is, how do you shift your online marketing into high gear and take full advantage of Placester’s powerful features and drive more traffic to your site?

As KW associate Jim Jacobus of the Houston SW market center commented at Mega Camp 2016:

“It’s kind of like having a Ferrari and leaving it in the garage and not taking it out and driving it. It looks great, but you’re not actually getting the function out of it!”

So, test-driving your Placester site is just the first step in “getting digital” and rolling out your overall marketing plan! Once you are comfortable behind the wheel, it's time to push on the pedal.

How will you drive traffic, create an email marketing blueprint, tie in social media, and even dive into the world of advertising? Together, all of these channels and tactics add up to one thing: a comprehensive, omni – channel marketing strategy that allows you to effectively reach, inform and nurture your audience – and ultimately convert them into new business.

Ready to get started? Here are some top tips for crafting a wide-ranging (but easy-to-start) real estate marketing plan you can implement once you have the basics of your site set up.

• Make your site reflect your passion — Augment your basic info with relevant, local market details, and take advantage of Placester’s built-in blogging tool to create unlimited posts from your KW Website. What should your write about? Besides the obvious topics of interest to home buyers and sellers, consider channeling your passion for cooking, family life, or sports and recreation into personalized, engaging content that generates new traffic and fans.

• Start building out your email marketing plan — once you generate an audience, keep them up-to-date on new restaurants to try, the latest school rankings, or the best parks/golf courses/leagues in your area that keep the conversation going and showcase your unique insights into the market

• Look at expanding your reach online — Through guest posting on local publications, taking advantage of PR (what marketing folks call “earned” media), and setting up targeted advertising via Google AdWords and Facebook (“paid” media), you can showcase your point of view and expertise and drive traffic back to your site, in turn boosting your SEO and inbound interest.

You’ll want to measure early and often as you launch and test new approaches. Placester makes that easy with Google Analytics included with your KW Website. Plus, when you are ready to add additional features like Map Search, IDX pages, or drip email campaigns, Placester’s “Essential” package makes it easy to upgrade.

Want to learn more about these and other tactics?

Get your free copy of Placester’s comprehensive “Launch Your Real Estate Marketing Mix” ebook, complete with tips, examples, worksheets and more. Download it here: go.placester.com/marketingmix.

 Article written by Allen Bonde of Placester